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November 2020

Digital Marketing For Jewellery Business: Grow Like Never Before

Digital Marketing for Jewellery business? If you are one of them who thinks that Jewellery business can’t be online, then read this blog and till the end and you will get to know that digital marketing can rapidly increase your sales and brand value. The best part about internet marketing is that whether your business is new or old it is for everyone and gives a great result. When it comes to digital marketing for jewellery business, first you have to build trust in your customer’s mind because no one wants to invest money on the untrusted brand, especially if it is a jewellery brand. So here in this blog, I am going to give you a jewellery marketing strategy that will boost your business. A Great Website For Your Jewellery Business In this “Digital Marketing For Jewellery Business strategy”, the first and most important requirement is having a website for your jewellery brand. Website is a basic requirement for any business. In today’s era, A website plays a very essential role in any business. For a jewellery brand, you must have an eCommerce website, your customers can visit it, and buy products from there, they can give reviews there, and check your latest products. You can also sale your products on big eCommerce stores like Amazon and Flipkart, you may get sales there but it will not help to increase your brand values. You must have an attractive website for your jewellery business. You can do one thing that is you can use Flipkart and Amazon with your eCommerce website. It is definitely a great way to grow your business by digital marketing for jewellery business. Now the question is that once you have created a website how can you get sales? Get sales for ECommerce Website Getting a sale directly after creating a website is not easy, most people simply build a website and wait for orders and sometimes they get demotivated and then stop thinking about it. Website building is only half the work, now you have to work on sales. To increase sales for your jewellery business, you have 3 options: Ads SEO Share and get orders Get Sales By Ads Advertising is a very popular way to increase sales, you will have different types of ads such as brand awareness, lead generation, traffic and so on. Every type of advertisement has its own goal, so you have to decide which target is suitable for your brand and what are the results you want from these advertisements. There are 2 widely used platforms that allow you to run ads on their platforms. Google ads for jewellery Facebook ads for jewellery Google Ads For Jewellery Business Google Ads allow you to run ads on various platforms of the Google Network. You can run a Google Shopping ad to generate more sales, and it works well. In this shopping ad, Google directly promotes your product on its search result. You can check this screenshot for reference. Facebook Ads For Jewellery Business There is a saying that is; “You will regret every single dollar you did not spend on Facebook Ads.“ This means that Facebook ads are so popular that if you set them correctly you will maximize your return on investment. Setting up an advertising campaign is like a trial and error method, you need to monitor your ads so that you can optimize them according to their performance. It is not so easy to run these types of ads, because you have to keep testing your strategies until the best performance and you have to set different types of campaigns to re-target you audience. As a business owner, working on these technical strategies can be difficult for you. You need someone who can run a digital marketing campaign for your jewellery business. So, YourWerbung is here, we can do everything for your business from website development to running best performing ads; Everything for your business. Contact YourWerbung to get a digital marketing strategy for your jewellery business. Influencer Marketing For Jewellery Business In this “Digital Marketing for Jewelery Business Strategy”, another step that can turn your business into a bigger brand is to connect with an influencer. Influencer marketing is the trend, it is a win-win situation for both brands and influencers. Before we discuss the influencer marketing strategy for Jewellery business. Let’s start from the beginning, In the influencer marketing, you have to contact to the influencers related to your brand. As you have a Jewellery business so most of your customers will be female customers. So you have to deal with a female influencer so that she can give you most of it. There are many ways to connect with an influencer. When you get connected with an influencer you can discuss with them how things will work. And how can you work together? Increase Brand Value On The Internet In this “Digital Marketing For Jewellery Business strategy”, another step that can bring more value to your brand is the correct use of Social Media. By using the right social media strategy, you can increase your brand value on the Internet. You can see Fevicol’s social media pages as the biggest example of this. Once you check their content, you will definitely be attracted to their content. They create content according to the trend, they create concepts by according to the trend and connect it to their brand, here is an example: View this post on Instagram A post shared by Fevicol (@fevicolkajod) For jewellery business you can use some social media platforms to increase your brand value. Here is a list: Facebook and Instagram Pinterest Youtube Facebook And Instagram For A Jewellery Business Facebook and Instagram are huge players as they can completely change your brand image if used well. Facebook and Instagram are entertainment and engagement based platforms, so try to engage your followers, upload product photos and other trends related to your business. You should hire a content creator or an

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Digital Marketing for cafe: A Complete Guide

After this COVID-19 season, the food sector is one of those sectors which is affected very badly, but now cafes are open and slowly things are going back to normal. Like any other cafe owner, you may have thought about Digital Marketing for Cafe. How can you grow your cafe business with the help of Digital Marketing? So here I came with the best strategy of digital marketing for cafe. This cafe promotion strategy will help you a lot to grow your cafe business online. If you need someone who can execute digital marketing strategies for your cafe then just contact us and we will be there for you with our best team and strategy. firstly we will discuss the platforms which are important for your cafe and then we will go for the process of using these platforms. So let’s get started. Social Media Presence Is Important Everyone knows how social media plays a vital role in today’s world. It doesn’t matter what is your business if you want to enter the digital world, Social Media is the first thing that will give you a way to enter into it. As we are talking about Cafe’s Social Media Campaigns, first we need to know which social media platform we should use for a cafe? For a cafe, I will recommend Facebook, Instagram, Pinterest, YouTube, and Twitter (Optional). Now let me explain to one-by-one why a cafe should use these social media platforms? Facebook and Instagram Facebook and Instagram are connected, you can not use all the features of Instagram without having a Facebook Page and Facebook and Instagram have 1.7 Billion daily active users. So these are very important platforms to increase your brand value and sales. Pinterest Whenever you search anything on Google related to any image, you will definitely see Pinterest in search results. So if you use Pinterest for your cafe branding, it would be a great platform to drive more traffic. YouTube YouTube has a huge audience potential. Many big companies drive traffic through their YouTube channels and made big brand value. You can upload your kitchen stories and recipes on YouTube, in long term it will be beneficial for your brand. Twitter Twitter, It can be an optional platform for a cafe if you are not interested, but big brands like Favicol, Paytm, Zomato, Swiggy have a great Twitter profile. So if you or your digital marketing team can write interesting tweets according to the trending section, then Twitter can increase your brand value rapidly. If you do not want to use Twitter for your cafe then just create an account for your cafe on Twitter and use it for at least 10 days then leave it. It will make the presence of your cafe on that platform. Make Local SEO More Strong Before I tell you more about Digital Marketing for Cafe, Let me explain in shorts, What is Local SEO? Local SEO is based on some techniques that make your business listing more visible on Google searches as compared to your competitor. The very first step to increasing local SEO for the cafe is, create a free account on all the listing platforms like Google My Business, Justdial etc. After creating account keep updating these platforms by your new offers etc. This is just basic info about Local SEO, It has huge tactics, for more help related to Digital Marketing for Cafe, just contact YourWerbung. You can hire an SEO expert who can do it for you because Local SEO takes time and if an expert is doing it, he will do it with more perfection. An Attractive Website Multiplies Brand Value If you have a decent cafe with some future goals, you must have an attractive website for your cafe because website builds trust and brand value to your brand, people from other states and countries will be able to know about your cafe, it can create chances to grow your brand in other states too. So, without thinking more, first, create a beautiful website for your cafe and start promoting it. You can drive traffic to your website through Search Engine Optimization and from your social media accounts. It would be easier to convert traffic into customers or partners. Basic Format Of A Cafe Website If your cafe’s interior is unique and based on any theme like Kulhad, Jail, Bamboo etc, you can use this theme in your website too and if not then you can go for any other theme. A cafe website can have multiple pages like Home, Contact Us, About Us, Menu, franchise (If you offer franchise), Privacy Policy etc. If you also serve food on Swiggy and Zomato then do not forget to add a button on your cafe website to order from there. This is a basic format for a cafe website, you can add more pages according to your choice and requirements. Get an attractive, super-fast and fully responsive website for your cafe by our experts, just fill this form and get an inquiry. Cafe Promotion Strategy So I have explained platforms and some techniques of Digital Marketing For Cafe. Now I am going to give an overview of how can you execute the best strategy of digital marketing for cafe. All these platforms will work together and generate leads for your business. Ad Campaigns Ad campaigns will play a crucial role in Digital Marketing of Cafe, If you have a small budget for ads you can go for social media ads only or if you have a decent budget then go for both Search Engine and Social Media ads. Social Media Ads: Social Media ads are shown on different social media platforms in the form of Image, Video. For driving customers to your cafe you can run ads in 3-5 kilometres around your cafe location, and give them a coupon code in the ad so they can get some discount while ordering food from your cafe. For selling franchise, you can run

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